Who is the character on the outer chain?

SEO workers know, Seo chain is an indispensable part of the work of SEO. Digital Marketing AgencySo, how does external chain play a role in site ranking? Why is it so important?

What is the outer chain?

Literally, an external link can be decomposed into an"External link”, a link from another site to your own site. For example, posting an article on a self-media site, adding a link to your own site, or posting a link on some forums, are all external links.

What are the functions of external chains?

The most basic function of an external chain is the channel from the outside to your own site, which can be passed by a user or a search engine crawler. This is an effective way to increase traffic and inclusiveness.

1. User aspect

Outside the chain can be said to be China's internet advertising development of a way. If corporate advertising plays an important role, users can click on the link directly to the more detailed page, so that students can not only facilitate the user to click, but also can effectively guide some traffic.

It is worth mentioning that many SEO workers can save their links for a long time, deliberately hide anchor text, or set it to the same color as the text. In fact, not only can not cheat the platform, from the user's point of view, outside the chain is not easy to be found, can not play its real role.

2. SEO

For SEO work, the role of anchor text communication weight is far greater than that of text link, so the external chain is an important link in SEO work.

What are the factors that affect the knock-on effect?

Content quality

Good content, no matter which platform the company publishes, may be included in search engines and ranked, but it is difficult for students to manage economic, high-quality and high-yield content, which will consume a lot of working time.

External chain platform weight

As mentioned earlier, anchor text is very helpful for weight shifting, so it is important to weigh the platform that publishes the external chain. Even if the content is general, as long as the platform weight is high, it is easy to be included in search engines and get ranking, so the direction of the content more valuable.

Click rate

The fundamental purpose of website SEO is to attract traffic to complete the conversion, so click-through rate is also a very important aspect. Even if there is inclusion and ranking, there is no click-through rate, no traffic, and it doesn't make any sense. Do a good job of linking the title and content of the article, and usually there will be a good click rate.

All in all, while chain stores drive web traffic and rankings, that doesn't mean more chain stores are better, chain store quality is effective. If it is the beginning of the site, the general quality chain can improve the grasp probability, but in the future site, to spend a lot of time and energy to do a lot of garbage chain, it is best to do your site content and structure. After all, time is money.

The above are some suggestions on the role of SEO outsourcing, hoping to help your development!

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